Final Trends for 2021
After such an unpredictable year amid the pandemic, consumers began to resume their normal routines. However, due to the volatility of the virus, it seems we are not completely in the clear. If anything, consumers are increasingly more cautious of what is to come. This level of unpredictability is evident throughout the whole supply chain ranging from the struggles of sourcing raw materials to the consumer directly. Bearing this in mind, ultimately there are some hot topics, such as sustainability, which continue to be at the forefront of the mind of the consumer, as well as new behaviours emerging as shown in recent trends with self-care and wellbeing taking priority.
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