As one of the top cosmetic doctors in the country, Dr Nyla is renowned within the beauty industry having practised medicine for over 20 years. Having delivered over 100,000 treatments with exceptional results, she is the skin specialist of choice, trusted by many well-known celebrities and TV personalities.
Bernadette Jackson, founder of Beauty Product Development, approached Design Plus on behalf of Dr Nyla with the aim of formulating and producing a premium targeted skincare range.
Once requirements had been discussed, we enlisted the expertise of our partner innovation team Enkos Bespoke Beauty Solutions to kickstart the formulation development process.
Enkos meticulously followed the brief ensuring all ingredients were carefully considered and selected to work simultaneously creating high quality, high performing end results.
Following sample approval and testing, products were then blended, filled, assembled and packed at Design Plus.
Gathering componentry did cause some delays due to current global supply chain issues and longer lead times, however this was monitored closely by Bernadette at Beauty Product Development, who liaised with Design Plus to ensure this was managed seamlessly and efficiently.
With sustainability being a key driver for many brands, Dr Nyla Skincare is no exception. From the packaging down to the ingredients, the finished products have been crafted with the planet and sustainability in mind, which lead to the decision to produce refillable packaging, with each having a refill version available.
As a result, collaboratively we produced three products across 6 SKU’s which included the shelf-ready product and the refill product.
After the successful launch of the range, Dr Nyla is set to introduce new products with the help of both Enkos and Design Plus.
“The team at DP have been, and continue to be truly excellent. They have superb knowledge, are extremely organised and feel like an extension of our team as they are incredibly passionate and take pride in delivering our NPD to market.”
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Design Plus Health & Beauty hold certifications against two internationally recognised quality management systems, the global benchmark in quality and integrity.
Design Plus is part of HBI Health & Beauty Innovations